Randy Boek
About Randy
Leadership.
You are an executive in a new senior position. Expectations are high for quick action and results. Your executive team must understand and own the why and what of strategic direction. Trust is essential, stress is high. I guide executives as a partner in the process.
Your executive team members are smart, driven leaders with histories of accomplishment. Yet, it seems that the team and the business are driving with the brakes on. I raise the questions that cause difficult discussions and lead team growth in partnership with the top executive.
Where is your next executive team member going to come from? Succession is always a challenge, and few do the planning or execution well. You have high potential future generation leaders. I develop these people as leaders and executives.
Life.
What’s the life you want to live? Leadership is important, it matters and for those who do it well it flows through life.
The challenge for business leaders is clarity as to the life you want to live and then the deliberate allocation of time, mental energy and resources in ways that move towards and enable that life.
Success has a price. The persistent battle for balance is not a priority for passionate people. Living the desired life is, and the cost/benefit ratio must align with the desired life.
My intention here is provide wisdom from some of my hard learned lessons, and share some of what the life I want to live looks like, in hopes that you will find something useful to ponder, maybe a restaurant to try, maybe a back road or a special wine or experience to enjoy.
A hundred years ago Mark Twain said, “We picked up one excellent word – a word worth traveling to New Orleans to get … It is the thirteenth roll in a baker’s dozen. It is something thrown in gratis, for good measure.” I also learned the word, ‘lagniappe’, on my first trip to New Orleans. It’s the little something extra that makes all the difference. It is the reason why the gumbo is better at one restaurant than another and the secret isn’t in the recipe. I am a critic of lousy service. Several years ago I decided that I should be equally aggressive in recognizing “something extra” service. To borrow a line from the old sit-com Cheers, we want to be where everybody knows our name.
Lagniappe level service requires a top executive level of commitment to create the right environment and expectations.
Lagniappe level of service doesn’t happen by accident. A certain sort of person just does it, but deliberate executive action reflected in vision, values and engagement of employees top floor to shop floor is essential for an organization to be known for it.
Things go wrong, and when they do is the time that lagniappe level of service shines brightest. This is a reality because of the strength of commitment, the experience of continuity, and most of all the talent of people. Leaders bring it all together. A school superintendent said, “my mission is to know every child by name, need, and talent.”
Umbra Group, Italy
We work hard and have fun whether in class, coaching or outdoor activities. Randy is easy to work with because he connects different generations and cultures all together. I recommend Randy and Route Two to any company pursuing the changes that growth requires.
Pilchuck Veterinary Hospital
His leadership and council have led us in making substantial changes and profound improvement in the effectiveness of our board and business. His communication and individual development is spot on. Through his guidance as a mentor and coach for our leadership team and advisor to me we have gained the courage and leadership skill to have tough discussions and make extremely tough decisions. His guidance has been critical in developing and staying focused on a course of transforming our business. Randy is a trusted advisor and friend to our business. I recommend him to any executive who is ready to improve leadership effectiveness and business results.
Pet’s Choice, Inc.
These results are characteristic of the value I have experienced in a variety of projects over five years. The results are consistently there and the team is professional yet easy and fun to work with. In short, they do serious work in a not too serious way and create profound business results.
REI
who challenged us and led us quickly through an engaging process that aligned and fired up our teams on a course of action. Route Two is my partner of choice and I recommend them to any leader who needs to define and install change quickly.
Ronald McDonald House Charities of Northern California
His “think big picture” approach provided a positive and creative atmosphere that initiated productive conversations between stakeholders. Overall a positive experience that I would highly recommend to others.
▷read more “Ronald McDonald House Charities of Northern California”
Pet’s Choice
Most importantly we learned to trust and enjoy working with each other, utilizing the strengths of a team and realizing some of those elusive synergies that are always forecasted but seldom seen in consolidations. I particularly recall the uniqueness and fun of our initial 3 day off-site that laid the foundation for our future. Everyone at Pet’s Choice looks back to your work as the birth of a new company that all stakeholders took pride in.
Biamp Systems
Randy gets immersed in the business and that contributes significantly to the team embracing where he is taking us. I highly recommend Randy. Give him the opportunity to inspire you and your organization to greater success.